Singlish Checker

Privacy Statement


  • "Singlish Checker" means Singlish Checker website provided by Living Analytics Research Centre, School of Information Systems, Singapore Management University (SMU), whose principal place of business is 80 Stamford Road, Singapore 178902.
  • "Singlish Checker Research" means scientific research that Singlish Checker performs with the intent to publish in a peer-reviewed scientific conference and journal. Singlish Checker Research only uses images provided by users.
  • "R&D" means research and development activities performed by Singlish Checker on user data. These activities may include, among other things, improving our Services and/or offering new products and services to you; performing quality control activities; conducting data analysis.
  • "Service" or "Services" means Singlish Checker's software, services, and website (including but not limited to text, graphics, images, and other material and information) as accessed from time to time by the user, regardless if the use is in connection with an account or not.
  • "Personal Data" is information that can be used to identify you, either alone or in combination with other information. Singlish Checker collects and stores the following types of Personal Data:
    • "User Content" is all information, data, text, software, music, audio, photographs, graphics, video, messages, or other materials generated by users of Singlish Checker Services and transmitted, whether publicly or privately, to or through Singlish Checker.
    • "Web Behavior Information" is information on how you use the Singlish Checker website (e.g. browser type, domains, pageviews) collected through log files, cookies, and web beacon technology.

How We Use Personal Data

Singlish Checker collects Personal Data from you for all purposes necessary to ensure availability of our Services. These include, among other things, providing you with our Services; improving our Services and/or offering new products or services to you; informing you about events; inviting you to participate in specific research projects, contacting you to obtain testimonials or for other promotional purposes; performing quality control activities; conducting other R&D; and, upon your authorization, conducting Singlish Checker Research.

Singlish Checker may provide your Personal Data to our third-party service providers, which are companies and people that help us provide, understand and improve our Services. For example, we may use service providers to help host our website, send emails, implement our marketing campaigns, measure the effectiveness of our advertising, conduct surveys or polls, obtain testimonials, or otherwise help us run or improve our business. In all instances, our service providers act on Singlish Checker’s behalf and we require by contract that they protect the confidentiality of any information they receive from us.

How We Use User Content and Web Behavior Information

Singlish Checker uses User Content to provide our Services and improve the overall user experience. By submitting, posting, or displaying User Content, you give Singlish Checker a non-exclusive license to use any User Content that you submit, post, or display on or through the Services, as further described in the Terms of Service. Singlish Checker may make such User Content available to other companies, organizations, or individuals with whom Singlish Checker has relationships, and to use such User Content in connection with the provision of those services. Singlish Checker, in performing the required technical steps to provide the Services to our users, may also (a) transmit or distribute your User Content over various public networks and in various media; and (b) make such changes to your content as are necessary to conform and adapt that content to the technical requirements of connecting networks, devices, services, or media.

Web Behavior Information is collected through log files, cookies, and web beacon technology during a visit to the Singlish Checker website. Web Behavior Information is used to improve our Services and the overall user experience, and if you have given consent to participate in Singlish Checker Research as described in the applicable Consent Document, your Web Behavior Information may be used and disclosed to third parties in aggregate form for Singlish Checker Research intended to be published in a peer-reviewed scientific conference and journal. If you do not give consent to participate in Singlish Checker Research, we may still use your Web Behavior Information for R&D purposes as described above, which may include disclosure of aggregated Web Behavior Information to third-party non-commercial partners who will not publish that information in a peer-reviewed scientific conference and journal.

Log Files. When users visit our website, Singlish Checker gathers certain information automatically and stores it in log files. This information includes Internet Protocol (IP) addresses, browser type, referring/exit pages, operating system, date/time stamp, and clickstream data (i.e. a list of pages or URLs visited). This information may be linked to a particular user’s profile ID. We use this information to analyze trends, administer the site, track users' movements around the site, identify and resolve issues, and gather demographic information about our user base as a whole.

Cookies. Cookies are text files downloaded to your browsing device (for example, a personal computer or a laptop) when you visit a website. We use cookies to help us understand how the website is being used and improve your overall experience with our services, such as remembering your preferences. We do not use cookies to deliver advertisements.

Web Beacons. A web beacon is a clear graphic image that is loaded by your web browser when it accesses a website and that records a user's visit to a particular web page. We, or third parties that work for us, may place cookies and web beacons on our website, in our emails, and in our advertisements that appear on other websites or in emails sent by others that mention our services with our permission. The purpose of our web beacons is to support operation of our website and to offer additional services through targeted advertisements. For example, we may use beacons to determine when someone views a web page, count how many individuals visit our website after clicking advertisements placed on other websites. Web beacons may also help us determine the effectiveness of an email campaign because the beacons can count the number of individuals who open an email or forward it to others. We use this Web Behavior Information to better tailor our marketing to you and may also use this information to customize content on our website, enable a shopping cart, or conduct research. Third parties only collect anonymous Web Behavior Information through the use of web beacons, allowing statistical analysis relating to the performance of our advertising.

If you wish to disable web beacons, it is possible to prevent your browser from loading them, although there is not currently a standard method for doing so.

Sharing Discoveries

If you provide us Personal data about others on our website for the purposes of sharing a Singlish Checker discovery we will use the email address you provide and any additional information you provide to send a one-time email with the discovery and an invitation inviting him or her to visit the site. Singlish Checker stores this information for the sole purpose of sending this one-time email. Your friend may contact us to request that we remove this information from our database.

Information Disclosure

We do not sell, lease, or rent your individual-level Personal Data without your explicit consent. As a general rule, Singlish Checker will not disclose your individual-level Personal Data to any third party, except under the following circumstances:

  • Research partners or service providers process and/or store the information in order to help us provide, understand or improve Singlish Checker's Services.
  • We are required to do so by law or we do so in coordination with regulatory authorities (see the section below titled "Information Disclosure Required By Law").
  • You have provided explicit consent for us to do so.

Singlish Checker may disclose Personal Data for the following reasons:

  • Singlish Checker Research. Singlish Checker may disclose image data for service intended to be published in a peer-reviewed scientific conference and journal to research collaborators or as a result of publication.

Information Disclosure Required By Law

Under certain circumstances Personal Data may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities. You acknowledge and agree that Singlish Checker is free to preserve and disclose any and all Personal Data to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that Singlish Checker may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the Singlish Checker TOS; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of Singlish Checker, its employees, its users, its clients, and the public. In the event we are required by law to make a disclosure, we will notify you through the contact information you have provided to us in advance, unless doing so would violate the law or a court order.

Linked Websites

Singlish Checker may provide links to third-party websites operated by organizations not affiliated with Singlish Checker. Singlish Checker does not disclose your Personal Data to organizations operating linked third-party websites. Singlish Checker does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by Singlish Checker.

Your Choices Regarding Your Information

You can use the browser that you are viewing this website with to enable, disable or delete cookies. Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the website and other parts of the website may also not work properly.

Children's Privacy

Singlish Checker is committed to protecting the privacy of children as well as adults. Neither Singlish Checker nor any of its Services are designed or intended to attract children under the age of 13. A parent or guardian, however, may collect data from his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to Singlish Checker about his or her child is kept secure and that the information submitted is accurate.


To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, Singlish Checker uses a range of reasonable physical, technical, and administrative measures to safeguard your Personal Data, in accordance with current technological and industry standards.

Please recognize that protecting your Personal Data is also your responsibility. We ask you to be responsible for safeguarding your password and other authentication information you use to access our Services. You should not disclose your authentication information to any third party and should immediately notify Singlish Checker of any unauthorized use of your password. Singlish Checker cannot secure Personal Data that you release on your own or that you request us to release.

Changes to This Privacy Statement

This Privacy Statement was last updated November 4, 2020. Whenever this Privacy Statement is changed in a material way, a notice will be posted as part of this Privacy Statement and on our website for 30 days. After 30 days the changes will become effective.

Contact Information

If you have questions about this statement, please contact us at this address:

Living Analytics Research Centre
School of Information Systems
Singapore Management University
80 Stamford Road
Singapore 178902
Phone: +65-6808-5227